Blogging Superintendents

3-15 Update – Scott Mcleod pointed to this piece – they really go together.

Found this article today at Eschool News:
Supes use blogs as outreach tool
District CEOs discuss the impact of blogs on stakeholder relations
By Corey Murray, Senior Editor, eSchool News

I wonder how many of the teachers and students do this:

In Pinellas, for example, Wilcox uses his blog to link to video feeds of meetings with building principals. He also reportedly uses Really Simple Syndication (RSS), a technology that automatically pings stakeholders when new features or content have been uploaded to the blog and links to the local television station, so readers can download relevant video footage about the school system. Stock says he’s currently exploring ways to integrate podcasts and other audio-based content that readers can stream or download and listen to at their leisure.

The article also touches on some issues you might recognize:

For one thing, they said, administrators need to decide if the blog is to be a natural extension of the school system, or the property of the superintendent. This distinction is important, because it affects how the blog will be used and what content and issues–political and otherwise–should be addressed, said Stock.
In his case, the district requested that he put a disclaimer on his blog stating that the opinions expressed were his own and that they did not necessarily reflect the beliefs or ideologies of the entire organization.

And:

As the superintendent of a large school district, Wilcox said, his goal was to give stakeholders a chance to voice their opinions about his decisions, “to give them that pressure relief valve.”
But there was problem: “People were just vicious,” he said. As the attacks got more heated and eventually started striking out against administrators and school district employees on a personal level, he said, the district had to shut down the blog temporarily to reconsider its policies.
“I think it’s just one of those things where, when you get out in cyberspace, you’ve got to be a little more careful what you ask for, because you just might get it,” he said.

Interesting article – check it out.

This entry was posted in Blogging, Change, Education, Technology, Uncategorized, Web 2.0. Bookmark the permalink.

2 Responses to Blogging Superintendents

  1. Scott McLeod says:

    That was a great article, wasn’t it? You also might be interested in this post from Mark Stock at LeaderTalk:

    http://snipurl.com/1d407

  2. Brian says:

    Thanks Scott – I’ll check it out.

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