For obvious reasons this caught my eye …
From the article: Back-to-school goes ballistic by Barbra Green
The response has been overwhelming.
“We were pretty sure that parents would take to this,” said co-founder, Mike Pelonzi, but the incredible demand for the product has caught everyone there off guard. Orders for the $175 US bags have been pouring in online and the one store in Pelonzi’s hometown of Danvers, Mass. carrying the packs has been sold out since day one.
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